Notes on software, operations, automation, and building reliable digital products.
Latest article
Many businesses invest considerable money in an attractive website but still receive no customers through Google after several months. The interface may be polished while the technical foundation is poorly optimized, making it difficult for search en
A practical guide to professional business websites: quality criteria, platform choices, delivery steps, budgets and common mistakes.
Low-cost website packages can look appealing, but the delivered site may resemble many others, load slowly and lack important technical foundations.
Some owners discover an attack only after customers report spam or Google displays an unsafe-site warning. By then, reputation and data may already be affected, and recovery can be more expensive than prevention.
Businesses often compare initial design prices without considering ongoing hosting, maintenance and plugin-license renewals. After a year or two, the total cost can be much higher than expected.
Businesses sometimes choose a ready-made theme and change its logo and colors for a quick launch. Later, they may struggle to change layouts or find that many other sites use the same design.